Evergreen Coaching - Joanna Marshall
CONCEPT: When my friend, Joanna, wanted to start her own life coaching business in the PNW, we sat down at a local tavern and decided what imagery and palettes matched her personal style and coaching theology. I included simplistic pine tree elements that matched the forestry of the PNW, and her brand of Evergreen Coaching, with a simple and clean typeface.
The overall palette was soft with blues and purples and pinks that she wouldn't tired of easily. This eventually shifted to a similar, but brighter, palette with a signature to personalize the assets.