I CARE ABOUT BRANDING & VOICE

Let's reinforce the business-to-consumer relationship through consistent voice and branded elements that bring your ideas to life. What imagery and language drives your mission statement home the most?

social media credits

Xbox Insider Program

  • Received Twitter verification to display the program as a congruent platform alongside the verified Xbox brand and strategy
  • Increased follower count by 295% and engagement by 585% in FY20
  • Devised a social media strategy and crafted a communications strategy playbook for the brand

  • Developed tone, color, and imagery for media assets that were used on the Xbox Wire and the program's social media posts

  • Focused on B2C Xbox Wire posts, balancing corporate confidentiality and customer-facing experiences, that educated and excited our Xbox Insider audience  

  • Redesigned the front page of the blog, following an overhaul of the Xbox Wire's architectural design

Pure Nintendo Magazine

  • Created new PSA strategies that engaged followers, turning the brand's face from a scroll of links back to the site to a magazine that is interested in the readers' voices

  • Collaborated with editors on upcoming magazine releases, reader polls 

  • Aimed for improved SEO for the magazine's articles

  • Curated new ways to utilize pull quotes and details for the social media export of articles  

  • Designed new graphics for use in social media posts and in articles that unified the magazine's monochromatic palette in dynamic and interesting ways