The Xbox Insider
CONCEPT: While working with the Xbox Insider Program at Microsoft, from July 2019 to June 2020 as the communications PM, I designed multiple assets. This included social media, internal communications/email campaigns, and for the Xbox Wire. The assets built off of what the Xbox design team had previously created for the team, while also developing new styles to choose from. The team focused a lot on space exploration as an aesthetic theme with flat, vector iconography.
Promotion of growth for the Xbox Insider program
As a communications PM for the program I...
- Received Twitter verification to display the program as a congruent platform to the Xbox brand and strategy
- Increased follower count by 295% and engagement by 585% in FY20
Devised social media strategy and crafted a content strategy playbook
Developed tone, color, and imagery for media assets used on the Xbox Wire and program's Twitter handle
Focused on B2C Xbox Wire posts, balancing corporate confidentiality and customer-facing experiences, that educated and excited our Xbox Insider audience
Redesigned the front page of the blog, following an overhaul of the Xbox Wire's architectural design