Xbox Insider Program | Jennifer Sheffield

top of page

peachwoface[1].png

Xbox Insider
Program

PROJECT: While working with the Xbox Insider Program at Microsoft, from July 2019 to June 2020 as the communications PM, I designed multiple assets. This included social media, internal communications/email campaigns, and for the Xbox Wire. The assets built off of what the Xbox design team had previously created for the team, while also developing new styles to choose from. The team focused a lot on space exploration as an aesthetic theme with flat, vector iconography.

Promotion of growth for the Xbox Insider program

As a communications PM for the program I...

Received Twitter verification to display the program as a congruent platform to the Xbox brand and strategy

Increased follower count by 295% and engagement by 585% in FY20
Devised social media strategy and crafted a content strategy playbook
Developed tone, color, and imagery for media assets used on the Xbox Wire and program's Twitter handle
Focused on B2C Xbox Wire posts, balancing corporate confidentiality and customer-facing experiences, that educated and excited our Xbox Insider audience
Redesigned the front page of the blog, following an overhaul of the Xbox Wire's architectural design

tweets and followers.png

engagment and traffic.png

Join our latest playtest to defend...

Drake Hollow is the latest game playtest to come to the Xbox Insider Program. Defend the friendly vegetable folk from beasts and boredom this weekend on Xbox One. The beta is available starting tomorrow, June 19th at 9 a.m. PT until Monday, June 22nd at 9 a.m. PT.

Xbox Insiders are invited...

Have you always wanted to participate in the Alpha or Alpha Skip-Ahead rings? Well, now’s your chance! We use a carefully curated formula to decide when to open enrollment and to which users. But our most important criterion is that you want to participate!

Report a Problem Hands-Free with Alexa

Hey Xbox Insiders! Did you know that you can “Report a problem” through Alexa skills?

Detailed reports on Xbox One features and experiences help us provide meaningful feedback to Xbox engineers. But we know some prefer to submit reports without the controller and virtual keyboard on the console.

Where Does Your Feedback Go?

The Xbox Insider team receives reports from this community every day. The Xbox One Update Preview builds you’re running, and the feedback you provide us, helps make big things happen on Xbox One!

All About Xbox Insider Preview Rings

In June of 2018, we announced the addition of Alpha Skip-Ahead to our existing Xbox One Update Preview rings. The goal was to allow gamers to provide feedback for Xbox One builds or features long before we expect to release them to the general public. Thanks to our most enthusiastic members that goal is becoming a reality.

bottom of page